Guitar Center, one of the U. It does mean, however, that guitar makers have to find new customers. As the charts and stages change guard, companies are also stepping outside of a demographic upon which they relied for decades — white, male buyers — to ask themselves: Who were they missing all this time?
When Fabi Reyna first started She Shreds , a magazine for female guitarists, five years ago, few in the industry paid attention. Perhaps the enormous potential had been there all along. In a consumer survey across North America three years ago, Fender found that 50 percent of new guitarists today are women.
The company has since sought relationships with female artists and highlighted women in marketing campaigns. It also decided to focus on more on the future than the past, launching several new guitar lines and making them customizable to score points with millennials, who favor the ability to personalize designs.
Those new markets are already flourishing on their own. Fender also sees education as an area ripe for potential. BigKahune Posted March 18, Five -. DanvillRob Posted March 18, I guess I'm lagging BluesKing Posted March 18, Blues King 2.
Only three: EB0 J J Duende Posted March 18, I now have four ALL altered. Or as Matt says, "comprimised" I may downsize to 2 however, as the LP special and the Classic are somewhat redundant, and I owe lots of money. Log in Register. Search titles only. Search Advanced search…. New posts. Search forums. Log in. Install the app. Change style. Contact us. Close Menu. Guys, we've spent considerable money converting the Les Paul Forum to this new XenForo platform, and we have ongoing monthly operating expenses.
Thank you! Search only containers. Search titles only. Search Advanced search…. New posts. Search forums. Log in. Change style. Contact us. Close Menu. Click Here.
0コメント